Whatever Happened To Sasha Fierce?

With Beyoncé's Texas Hold 'Em at the top of the country charts this week, it got me thinking: whatever happened to Sasha Fierce?

You remember Sasha Fierce. It wasn't just the name of an album; it was the personal alter ego Beyoncé crafted to boost her confidence when performing on stage. You can hear her describe the impact of Sasha Fierce to Oprah.

Ultimately, Beyoncé retired Sasha Fierce as she had fully embodied her. I'm wondering if she created a new alter ego, something like Savannah Smooth or Etta May Twang, let's say, to support her new work in country music.

It might surprise you to learn that in my Next-Level Coaching, I provide an alter ego to my 1:1 clients - called a new narrative. It's a character they're invited to step into that supports the embodiment of the qualities we're cultivating. Working with this new narrative can be transformative!

I'm biased and think everyone should hire a coach and get their own new narrative. But you don't have to hire a coach to get some of these benefits. Act like Beyoncé, and pick your own version of Sasha Fierce. Then act accordingly.

Here's to finding your own Sasha Fierce!