I Think You Need A Newsletter!
One of my favorite jobs when I was in the corporate world was running direct and interactive marketing for the nation's largest health club company. I had an amazing team of 7 and a multi-million dollar budget. One of the projects I was proudest of was launching the Fitness Tip of The Day email newsletter. We sent short and sweet, valuable, free information to 365,000 subscribers every Monday through Friday. I felt like, in some small way, we were helping people.
Fast forward 15 years, and I'm a coach working solo. And yet, despite all that experience, I really struggled to get my own newsletter launched. I thought to myself, "What do I have to share that hasn't already been said?" "I'm no expert," and "Who wants to hear from me?".
Hello inner critic!
But I also knew in my heart that I wanted to find my voice, support others in whatever way I could, and build my own platform to communicate with clients, former clients, prospective clients, friends, and colleagues. Now, this newsletter is my #1 non-negotiable marketing activity.
If you hire me, I'm going to ask why you haven't committed to a newsletter of your own.
Here are just a few of the reasons I think they're more important than ever:
You don't have to rely on social media to get your messages seen
You can create whatever you want with limited restrictions and little to no budget
You have a place to be generous and earn the right to periodically make offers
Was it easy to launch mine and get it out consistently? Definitely not. Was it one of the smartest things I've done for my business? Definitely. Has it become easier and easier with time and practice? Absolutely.
Are you ready to make 2024 the year you commit or recommit to your own newsletter? If so, join me for a Free Subscriber Bonus session, Launch Your Newsletter, and get behind-the-scenes access to how I launched, grew, and stayed committed to my newsletter.
This session is interactive so be prepared to roll up your sleeves to make significant progress on your newsletter. During this session, we'll cover:
Why you really need a newsletter
My 5-step process to get yours launched
How to grow your email newsletter list
Finding ideas that feel on brand for your newsletter
How to avoid the common pitfalls that keep you from being consistent (hello, inner critic!)
This 90-minute, Free Bonus Session is on Wednesday, February 28, at 11 AM Pacific. If you want to join, hit reply to this email, and you'll get the calendar invite and Zoom link. And if you can't attend live, you'll get a copy of the recording.
Whether you're a coach, creative, consultant, business owner, or in charge of your neighborhood book club, this session is for you.
I hope to see you on the 28th. We'll have fun!